Thursday, February 25, 2021 Session

12:00pm EST

Can Level 3 be Delivered?

What are the challenges for developing a workable solution for SAE Level 3?

President and CEO, RoadDB


Russell Shields
President and CEO, RoadDB

Gerry Conover
Managing Director, PRC Associates

Jeremiah Golston
SVP & Head of Automotive Engineering, Qualcomm

Joost Vantomme
Smart Mobility Director, European Automobile Manufacturers' Association

Producer: Russ Mitchell, Reporter


Russ Mitchell covers the rapidly changing global auto industry for the Los Angeles Times, with special emphasis on California, including Tesla, electric vehicles, and driverless cars, and auto safety. The Los Angeles Times’ former technology editor, he’s worked on staff at publications ranging from Business Week to Wired. A graduate of the University of Illinois, he also studied at the Massachusetts Institute of Technology as a Vannevar Bush Fellow.

Moderator: Russell Shields, President and CEO, RoadDB


Russ Shields is former CEO of Navigation Technologies (later NAVTEQ, now HERE), former Chair of Ygomi, and current President and CEO of RoadDB. RoadDB offers a full in-vehicle software solution for road data and localization to be used in automated driving in series production vehicles. Mr. Shields has been involved in communications standards bodies for 40 years. He is Chair of the Collaboration on ITS Communication Standards of the ITU. He is also a member of the National Space-Based Positioning, Navigation and Timing Advisory Board; an SAE Fellow; and a recipient of the SAE Delco Electronics ITS Award. Mr. Shields was inducted into the inaugural class of ITS America’s ITS Hall of Fame in 2008, and was named the inaugural U.S. member of the ITS World Congress Hall of Fame in 2010. In 2019, he was named an inaugural member of the FISITA Academy of Technical Leadership. Mr. Shields has received the University of Chicago Booth School of Business Distinguished Alumni Award in Entrepreneurship.

Panelist: Gerry Conover, Managing Director, PRC Associates

Panelist: Jeremiah Golston, SVP & Head of Automotive Engineering, Qualcomm

Panelist: Joost Vantomme, Smart Mobility Director, European Automobile Manufacturers' Association