Glenn Mercer is an independent automotive researcher. He has 35 years of relevant experience, beginning in 1985 at McKinsey, where he was a Partner in the Automotive Practice, participating in hundreds of client studies over that time. Since 2006 he has been a sole practitioner. In addition to project work for investment firms (e.g. KKR, Kleiner Perkins, Baillie Gifford), he has been an adviser to industry entities (e.g. Ricardo, NADA, NAAA), a Board member for automotive firms (e.g. Rimstock, Stackpole, Grakon), an expert witness in automotive cases, and a lecturer on automotive economics in academia (e.g. Wharton, Coventry University, CWRU). Prior to beginning his automotive career at McKinsey, he worked at first the CIA and then BP. He has been President of the Society of Automotive Analysts and a Director of the International Motor Vehicle Program. He lives in Ohio with his wife Ida, a cellist, and has as his current ride a 1996 NSX.